| 1 |
Add value to your service : the key to success / edited by Carol Surprenant
Chicago, Ill. : American Marketing Association , [1987]
|
| 2 |
Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
:pbk. - Chicago, Ill. : American Marketing Association , c1985
|
| 3 |
Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
: pbk. - Chicago, IL : American Marketing Association , c1983
|
| 4 |
Developing new services / edited by William R. George, Claudia E. Marshall
pbk.. - Chicago, Ill. : American Marketing Association , c1984
|
