1 |
Legal aspects of marketing strategy : antitrust and consumer protection issues / Louis W. Stern, Thomas L. Eovaldi
Englewood Cliffs, N.J. : Prentice-Hall , c1984
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2 |
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle
Englewood Cliffs, N.J. : Prentice Hall , c1987
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3 |
Services marketing : text, cases & readings / Christopher H. Lovelock
Englewood Cliffs, N.J. : Prentice-Hall , c1984
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4 |
Competitive marketing strategy / John A. Czepiel
: pbk. - Englewood Cliffs, N.J. : Prentice-Hall International , c1992
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5 |
Marketing channels / Louis W. Stern, Adel I. El-Ansary
: pbk.. - 4th ed. - Englewood Cliffs, NJ : Prentice Hall , c1992
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6 |
Design and marketing of new products / Glen L. Urban, John R. Hauser
Englewood Cliffs, N.J. : Prentice-Hall , c1980
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7 |
Global marketing management / Warren J. Keegan
4th ed., International ed.. - Englewood Cliffs, N.J. : Prentice Hall , c1989
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8 |
Principles of marketing / Philip Kotler
3rd ed. - Englewood Cliffs : Prentice-Hall. - London : Prentice-Hall International , c1986
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9 |
Multinational marketing management / Warren J. Keegan
3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1984
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