<図書>
Marketing planning models / edited by A.A. Zoltners
(TIMS studies in the management sciences ; v. 18)
データ種別 | 図書 |
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出版者 | Amsterdam ; New York : North-Holland Pub. Co. |
出版者 | New York, NY : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co. |
出版年 | 1982 |
大きさ | ix, 276 p. : ill. ; 25 cm |
所蔵情報を非表示
配架場所 | 巻 次 | 請求記号 | 登録番号 | 状 態 | コメント | ISBN | 利用注記 | 予約 |
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東京西 2F一般 |
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675/Ma52 | 8901199565 |
|
0444863699 |
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書誌詳細を表示
本文言語 | 英語 |
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内容注記 | An aspect of new product planning : dynamic pricing / Abel P. Jeuland and Robert J. Dolan PRICESTRAT - An applied strategic pricing model for non-durables / Hermann Simon LITMUS: a new product planning model / Joseph D. Blackburn and Kevin J. Clancy A general model for assessing new product marketing decisions and market performance / FredS. Zufryden Strategy development for new product introductions : predicting market and financial success / Edgar A. Pessemier Integer programming model and algorithmic evolution : a case from sales resource allocation / Prabhakant Sinha and Andris A. Zoltners A discrete maximum principle approach to a general dynamic market response model / Thomas E. Morton, Andrew A. Mitchell, and Eitan Zemel Optimal strategic business units portfolio analysis / Marcel Corstjens and David Weinstein Stochastic dominance rules for product portfolio analysis / Vijay Mahajan, Yoram Wind, and John W. Bradford Evaluating judgment-based marketing models : multiple measures, comparisons and findings / Shelby H. McIntyre and Imran S. Currim A process model for the family planning decision / John U. Farley and Donald E. Sexton Analyzing natural experiments in industrial markets / Gary L. Lilien and A. Api Ruzdic |
一般注記 | Includes bibliographies |
著者標目 | Zoltners, Andris A. |
件 名 | LCSH:Marketing -- Management -- Mathematical models -- Addresses, essays, lectures 全ての件名で検索 |
分 類 | LCC:HF5415.13 DC19:658.8/00724 |
書誌ID | 2000063967 |
ISBN | 0444863699 |
NCID | BA11273279 |