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<図書>
Strategic marketing and management / edited by Howard Thomas and David Gardner

データ種別 図書
出版者 Chichester [West Sussex] ; New York : Wiley
出版年 c1985
大きさ x, 509 p. : ill. ; 24 cm

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東京西 2F一般
675.4/St8 8901175995
0471904236

書誌詳細を表示

本文言語 英語
一般注記 Includes bibliographies and indexes
Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university
著者標目 Thomas, Howard, 1943-
Gardner, David Morgan, 1936-
American Marketing Association. Marketing Education Division
University of Illinois at Urbana-Champaign. Dept. of Business Administration
件 名 LCSH:Marketing -- Congresses  全ての件名で検索
LCSH:Marketing -- Management -- Congresses  全ての件名で検索
分 類 LCC:HF5411
DC19:658.8
書誌ID 2000063505
ISBN 0471904236
NCID BA11505793

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