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<図書>
Marketing planning models / edited by A.A. Zoltners
(TIMS studies in the management sciences ; v. 18)

データ種別 図書
出版者 Amsterdam ; New York : North-Holland Pub. Co.
出版者 New York, NY : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co.
出版年 1982
大きさ ix, 276 p. : ill. ; 25 cm

所蔵情報を非表示

東京西 2F一般
675/Ma52 8901199565
0444863699

書誌詳細を表示

本文言語 英語
内容注記 An aspect of new product planning : dynamic pricing / Abel P. Jeuland and Robert J. Dolan
PRICESTRAT - An applied strategic pricing model for non-durables / Hermann Simon
LITMUS: a new product planning model / Joseph D. Blackburn and Kevin J. Clancy
A general model for assessing new product marketing decisions and market performance / FredS. Zufryden
Strategy development for new product introductions : predicting market and financial success / Edgar A. Pessemier
Integer programming model and algorithmic evolution : a case from sales resource allocation / Prabhakant Sinha and Andris A. Zoltners
A discrete maximum principle approach to a general dynamic market response model / Thomas E. Morton, Andrew A. Mitchell, and Eitan Zemel
Optimal strategic business units portfolio analysis / Marcel Corstjens and David Weinstein
Stochastic dominance rules for product portfolio analysis / Vijay Mahajan, Yoram Wind, and John W. Bradford
Evaluating judgment-based marketing models : multiple measures, comparisons and findings / Shelby H. McIntyre and Imran S. Currim
A process model for the family planning decision / John U. Farley and Donald E. Sexton
Analyzing natural experiments in industrial markets / Gary L. Lilien and A. Api Ruzdic
一般注記 Includes bibliographies
著者標目 Zoltners, Andris A.
件 名 LCSH:Marketing -- Management -- Mathematical models -- Addresses, essays, lectures  全ての件名で検索
分 類 LCC:HF5415.13
DC19:658.8/00724
書誌ID 2000063967
ISBN 0444863699
NCID BA11273279

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