| 1 |
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
2nd ed. - Homewood, IL. : Irwin , c1990
|
| 2 |
Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr
4th ed. - Homewood, Ill. : R.D. Irwin , 1984
|
| 3 |
Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr
2nd ed. - Homewood, Ill. : R.D. Irwin , 1985
|
| 4 |
Selling : principles and methods / Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz
9th ed. - Homewood, Ill. : Irwin , 1988
|
| 5 |
Contemporary advertising / Courtland L. Bovée, William F. Arens
3rd ed. - Homewood, Ill. : Irwin , 1989
|
