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RT Book, Whole SR Print DC OPAC T1 Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen A1 Kotler, Philip, 1931- A1 Andreasen, Alan R., 1934- YR 1991 FD c1991 SP xi, 644 p. K1 Corporations, Nonprofit -- Marketing ED 4th ed PB Prentice-Hall PP Englewood Cliffs, N.J. SN 0138519323 LA English (英語) CL LCC:HF5415 CL DC20:658.8 NO Includes bibliographical references and indexes NO 書誌ID=2000039185; NCID=BA11912946; LK [OPAC]https://www.lib.ntu.ac.jp/opac/opac_link/bibid/2000039185 OL 30