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RT Book, Whole SR Print DC OPAC T1 Marketing theory : distinguished contributions / Stephen W. Brown, Raymond P. Fisk, [editors] T2 Theories in marketing series A1 Brown, Stephen Walter, 1943- A1 Fisk, Raymond P. YR 1984 FD c1984 SP xiii, 375 p. K1 Marketing -- Addresses, essays, lectures PB Wiley PP New York SN 0471890855 LA English (英語) CL LCC:HF5415 CL DC19:658.8/001 NO Bibliography: p. 336-360 NO Includes indexes NO 書誌ID=2000063500; NCID=BA00260901; LK [OPAC]https://www.lib.ntu.ac.jp/opac/opac_link/bibid/2000063500 OL 30