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RT Book, Whole SR Print DC OPAC T1 Introduction to marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray T2 The Gregg/McGraw-Hill marketing series A1 Lynch, Richard L. A1 Ross, Herbert L., 1929- A1 Wray, Ralph D. YR 1984 FD c1984 SP xii, 560 p. K1 Marketing PB Gregg Division, McGraw-Hill PP New York SN 0070391912 LA English (英語) CL LCC:HF5415 CL DC19:658.8 NO Includes bibliographical references and index NO 書誌ID=2000067867; NCID=BA03762509; LK [OPAC]https://www.lib.ntu.ac.jp/opac/opac_link/bibid/2000067867 OL 30