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RT Book, Whole SR Print DC OPAC T1 Add value to your service : the key to success / edited by Carol Surprenant T2 Proceedings series / American Marketing Association A1 AMA's Special Conference on Services Marketing A1 Surprenant, Carol F. A1 American Marketing Association YR 1987 FD [1987] SP vi, 214 p. K1 Service industries -- Marketing -- Congresses PB American Marketing Association PP Chicago, Ill. SN 0877571902 LA English (英語) CL LCC:HD9980.5 CL DC19:658.8 NO "6th Annual Services Marketing Conference proceedings"--Cover NO Papers presented at the 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif NO Includes bibliographies NO 書誌ID=2000011585; NCID=BA06614949; LK [OPAC]https://www.lib.ntu.ac.jp/opac/opac_link/bibid/2000011585 OL 30