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RT Book, Whole SR Print DC OPAC T1 Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson T2 The Marketing series A1 Wilson, R. M. S. (Richard Malcolm Sano), 1946- A1 Gilligan, Colin A1 Pearson, David J. A1 Chartered Institute of Marketing YR 1992 FD 1992 SP xx, 644 p. K1 Marketing -- Management PB Butterworth-Heinemann PP Oxford [England] SN 0750603291 LA English (英語) CL LCC:HF5415.13 CL DC20:658.8/02 CL NDC7:675.2 NO "Published in association with the Chartered Institute of Marketing." NO Includes bibliographical references (p. [616]-634) and index NO 書誌ID=2000011893; NCID=BA14381584; LK [OPAC]https://www.lib.ntu.ac.jp/opac/opac_link/bibid/2000011893 OL 30