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RT Book, Whole SR Print DC OPAC T1 Developing new services / edited by William R. George, Claudia E. Marshall T2 Proceedings series / American Marketing Association A1 George, William R. A1 Marshall, Claudia E. A1 Symposium on Developing New Services YR 1984 FD c1984 VO pbk. SP xi, 112 p. K1 Service industries -- Marketing -- Congresses PB American Marketing Association PP Chicago, Ill. SN 0877571651 LA English (英語) CL LCC:HD9980.5 CL DC19:658.4/06 NO Proceedings of the Symposium on Developing New Services held Oct. 17-18, 1983 at Villanova University, Villanova, Pa NO Includes bibliographies NO 書誌ID=2000024639; NCID=BA07478314; LK [OPAC]https://www.lib.ntu.ac.jp/opac/opac_link/bibid/2000024639 OL 30