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RT Book, Whole SR Print DC OPAC T1 The marketing of services / Donald W. Cowell A1 Cowell, Donald W. YR 1984 FD 1984 VO pbk. SP xii, 340 p. K1 Professions -- Marketing K1 Service industries -- Marketing PB Heinemann PP London SN 0750602090 LA English (英語) CL LCC:HF5415.122 CL DC19:658.8 NO "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." NO Includes bibliographical references and indexes NO 書誌ID=2000024961; NCID=BA12605589; LK [OPAC]https://www.lib.ntu.ac.jp/opac/opac_link/bibid/2000024961 OL 30