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RT Book, Whole SR Print DC OPAC T1 Decision criteria for new product acceptance and success : the role of trade buyers / Edward W. McLaughlin and Vithala R. Rao A1 McLaughlin, Edward W. (Edward William) A1 Rao, Vithala R. YR 1991 FD 1991 SP xii, 189 p. K1 Grocery trade -- United States K1 New products -- United States -- Management PB Quorum Books PP New York SN 0899305253 LA English (英語) CL LCC:HD9321.5 CL DC20:664/.068/5 NO Includes bibliographical references (p. [181]-186) and index NO 書誌ID=2000039416; NCID=BA14033533; LK [OPAC]https://www.lib.ntu.ac.jp/opac/opac_link/bibid/2000039416 OL 30