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RT Book, Whole SR Print DC OPAC T1 Managing marketing : text, cases, and readings / Thomas V. Bonoma A1 Bonoma, Thomas V. YR 1984 FD c1984 SP xxii, 522 p. K1 Marketing -- Management K1 Marketing -- Management -- Case studies PB Free Press PB Collier Macmillan PP New York PP London SN 0029037204 LA English (英語) CL LCC:HF5415.13 CL DC19:658.8 NO Bibliography: p. 513-515 NO Includes index NO 書誌ID=2000063467; NCID=BA03753304; LK [OPAC]https://www.lib.ntu.ac.jp/opac/opac_link/bibid/2000063467 OL 30