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RT Book, Whole SR Print DC OPAC T1 Cases in advertising and promotion management / Charles H. Patti, John H. Murphy A1 Patti, Charles H. A1 Murphy, John H. YR 1983 FD c1983 VO est. SP viii, 256 p. K1 Advertising -- Case studies K1 Sales promotion -- Case studies PB Wiley PP New York SN 0471875074 LA English (英語) CL LCC:HF5823 CL DC19:659.1 NO Includes index NO 書誌ID=2000063479; NCID=BA26836808; LK [OPAC]https://www.lib.ntu.ac.jp/opac/opac_link/bibid/2000063479 OL 30