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RT Book, Whole SR Print DC OPAC T1 Strategic marketing and management / edited by Howard Thomas and David Gardner A1 Thomas, Howard, 1943- A1 Gardner, David Morgan, 1936- A1 American Marketing Association. Marketing Education Division A1 University of Illinois at Urbana-Champaign. Dept. of Business Administration YR 1985 FD c1985 SP x, 509 p. K1 Marketing -- Congresses K1 Marketing -- Management -- Congresses PB Wiley PP Chichester [West Sussex] ; New York SN 0471904236 LA English (英語) CL LCC:HF5411 CL DC19:658.8 NO Includes bibliographies and indexes NO Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university NO 書誌ID=2000063505; NCID=BA11505793; LK [OPAC]https://www.lib.ntu.ac.jp/opac/opac_link/bibid/2000063505 OL 30