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RT Book, Whole SR Print DC OPAC T1 The marketing of services : a total approach to achieving competitive advantage / Ken Irons T2 McGraw-Hill marketing for professionals A1 Irons, Ken YR 1997 FD c1997 VO : pbk. SP xviii, 254 p. K1 Service industries -- Marketing PB McGraw-Hill PP London ; New York SN 0077090845 LA English (英語) CL LCC:HD9980.5 CL DC20:658.8 NO Includes bibliographical references and index NO 書誌ID=2000065607; NCID=BA29862429; LK [OPAC]https://www.lib.ntu.ac.jp/opac/opac_link/bibid/2000065607 OL 30