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該当件数:57件
Mini cases in marketing / Lester Massingham and Geoff Lancaster
London : Published on behalf of the Institute of Marketing [by] Heinemann Profession Publishing , 1990
図書
Modern marketing / Frank Jefkins
Plymouth : Macdonald and Evans , 1983. - (The M. & E. handbook series)
Marketing / G.B. Giles
: pbk. - 4th ed. - Plymouth : Macdonald and Evans , 1983. - (The M. & E. handbook series)
Principles of marketing / Philip Kotler
3rd ed. - Englewood Cliffs : Prentice-Hall. - London : Prentice-Hall International , c1986. - (The Prentice-Hall series in marketing)
Marketing today / Gordon Oliver
2nd ed. - Englewood Cliffs, N.J. ; London : Prentice-Hall International , c1986
The handbook of brand management / David Arnold ; researchers: Julie Gray and Miles Prescott
London : Century Business : Economist Books , c1992
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer ; [translated by Philip Gibbs]
London : Kogan Page , 1992
Oxford : Butterworth-Heinemann , c1990. - (The Marketing series ; . Student)
Marketing : an introductory text / Michael J. Baker
pbk. - 4th ed. - London : Macmillan , 1985
Marketing strategy and management / Michael J. Baker
pbk. - London : Macmillan , 1985
Strategic marketing for not-for-profit organizations : program and resource development / Armand Lauffer
New York : Free Press. - London : Collier Macmillan , c1984
Add value to your service : the key to success / edited by Carol Surprenant
Chicago, Ill. : American Marketing Association , [1987]. - (Proceedings series / American Marketing Association)
Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
:pbk. - Chicago, Ill. : American Marketing Association , c1985. - (Proceedings series / American Marketing Association)
Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
: pbk. - Chicago, IL : American Marketing Association , c1983. - (Proceedings series / American Marketing Association)
Big marketing ideas for small service businesses : how to successfully advertise, publicize, and maximize your business or professional practice / Marilyn and Tom Ross
Homewood, Ill. : Dow Jones-Irwin : Business one Irwin , c1990
Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1991
The marketing of services / Donald W. Cowell
pbk.. - London : Heinemann , 1984
The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout
1st ed. - New York, NY : HarperBusiness , c1993
Services marketing : text, cases & readings / Christopher H. Lovelock
Englewood Cliffs, N.J. : Prentice-Hall , c1984. - (The Prentice-Hall series in marketing)
Service management and marketing : managing the moments of truth in service competition / Christian Grönroos
Lexington, Mass. : Lexington Books , c1990. - (Issues in organization and management series)
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen
4th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1991
The marketing plan, how to prepare & implement it / William M. Luther
New York, N.Y. : AMACOM, American Management Associations , c1982
Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr
4th ed. - Homewood, Ill. : R.D. Irwin , 1984. - (The Irwin series in marketing)
Managing marketing : text, cases, and readings / Thomas V. Bonoma
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear
4th ed. - Plano, Tex. : Business Publications , 1988
Marketing your consulting and professional services / Jeffrey P. Davidson and Richard A. Connor, Jr
New York : Wiley , 1985
Marketing government and social services / John L. Crompton, Charles W. Lamb, Jr
New York : Wiley , c1986. - (Wiley series on marketing management)
Principles of marketing / Jay Diamond, Gerald Pintel
3rd ed.. - Englewood Cliffs, N.J. : Prentice-Hall , c1986
Essentials of marketing / Joel R. Evans, Barry Berman
New York : Macmillan Pub. Co. - London : Collier Macmillan Publishers , c1984
Diagnostic marketing : finding and fixing critical problems / C. Davis Fogg
Reading, Mass. : Addison-Wesley , c1985
Marketing with seminars and newsletters / Herman Holtz
Westport, Conn. : Quorum Books , c1986
Marketing professional services / Philip Kotler, Paul N. Bloom
Englewood Cliffs, NJ : Prentice-Hall , c1984
Marketing strategy and plans / David J. Luck, O.C. Ferrell
2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1985
Marketing decision models / edited by Randall L. Schultz, Andris A. Zoltners
New York : North Holland , c1981
Short marketing cases / Kenneth Simmonds
pbk.. - Deddington, Oxford : P. Allan , 1987
Marketing / James H. Myers
: est.. - New York : McGraw-Hill , c1986. - (McGraw-Hill series in marketing)
Competitive marketing : a strategic approach / John O'Shaughnessy
pbk.. - 2nd ed. - Boston : Unwin Hyman , 1988
Strategic marketing and management / edited by Howard Thomas and David Gardner
Chichester [West Sussex] ; New York : Wiley , c1985
Industrial marketing strategy / Frederick E. Webster, Jr
2nd ed. - New York : Wiley , c1984. - (Ronald series on marketing management)
The marketing problem solver / J. Donald Weinrauch
New York : Wiley , c1987. - (Wiley series on business strategy)
Marketing management cases : planning and executing marketing strategy / William M. Weilbacher
: pbk. - 4th ed. - New York : Macmillan. - London : Collier Macmillan , c1986
Basic marketing / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
4th Canadian ed.. - Homewood, IL : Irwin , 1986
The naked market : marketing methods for the 80s / Robert Heller
: pbk. - London : Sidgwick & Jackson , 1985
Marketing for the small business / Derek Waterworth
: pbk. - Basingstoke : Macmillan Education , 1987. - (Macmillan small business series)
Services marketing : text and cases / Steve Baron and Kim Harris
: pbk,: hard. - Basingstoke, Hampshire : Macmillan , 1995. - (Macmillan business)
The marketing of services : a total approach to achieving competitive advantage / Ken Irons
: pbk.. - London ; New York : McGraw-Hill , c1997. - (McGraw-Hill marketing for professionals)
Introduction to marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray
New York : Gregg Division, McGraw-Hill , c1984. - (The Gregg/McGraw-Hill marketing series)
The marketing renaissance / David E. Gumpert, editor
New York : Wiley , c1985. - (Harvard business review executive book series)
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond
: pbk. - Englewood Cliffs, N.J. : Prentice-Hall , c1979
Strategic management and marketing in the service sector / by Christian Grönroos
Cambridge, Mass. : Marketing Science Institute , c1983. - (Report / Marketing Science Institute ; no. 83-104)
Marketing management technology as a social process / edited by George Fisk
New York : Praeger , 1986
Prentice Hall's one-day MBA in marketing : a complete education for the busy professional / Michael Muckian
Paramus, N.J. : Prentice Hall Press , c2001
Strategic marketing / John F. Cady, Robert D. Buzzell
Boston : Little, Brown , c1986
Fundamentals of modern marketing / Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni
4th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1985
Marketing successes, historical to present day : what we can learn / Robert F. Hartley
pbk.. - New York : J. Wiley , c1985
Essentials of marketing / Richard R. Still, Edward W. Cundiff
pbk.. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1986
Industrial marketing : cases and concepts / E. Raymond Corey
4th ed.. - Englewood Cliffs. N.J. : Prentice Hall , c1991
