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検索キーワード:(標準分類: 658.8/02)
該当件数:13件
The Interface of marketing and strategy / edited by George Day, Barton Weitz, Robin Wensley
Greenwich, Conn. : JAI Press , c1990. - (Strategic management policy and planning ; v. 4)
図書
Brand management : planning and control / J.R. Bureau
: hbk,: pbk. - London : Macmillan , 1981. - (Macmillan studies in marketing management)
Rethinking business to business marketing / Paul Sherlock ; foreword by Tom Peters
New York : Free Press. - Toronto : Collier Macmillan Canada. - New York : Maxwell Macmillan International , c1991
Marketing simulation : analysis for decision making / Bob Brobst, Ronald F. Bush
pbk.. - 2nd ed. - New York : Harper & Row , c1983
Developing a winning marketing plan / William A. Cohen
New York : Wiley , c1987. - (Wiley series on business strategy / William A. Cohen, editor)
Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler
New York : Harper & Row , c1983
Marketing communications / Colin J. Coulson-Thomas
pbk.. - London : Heinemann , 1983. - (The Marketing series)
Entry barriers and market entry decisions : a guide for marketing executives / Fahri Karakaya and Michael J. Stahl
New York : Quorum Books , 1991
Marketing and the new science of planning : 1968 fall conference proceedings / edited by Robert L. King
[Chicago, Ill.] : American Marketing Association , 1968. - (Conference proceedings series ; no. 28)
Competitive marketing strategy / John A. Czepiel
: pbk. - Englewood Cliffs, N.J. : Prentice-Hall International , c1992. - (The Prentice-Hall series in marketing)
The marketing edge : making strategies work / Thomas V. Bonoma
New York : Free Press. - London : Collier Macmillan , c1985
Marketing organisation : an analysis of information processing, power, and politics / Nigel Piercy
London : Allen & Unwin , 1985
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson
Oxford [England] : Butterworth-Heinemann , 1992. - (The Marketing series ; . Student)