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検索キーワード:(標準分類: 659.1)
該当件数:10件
Advertising management / David A. Aaker, Rajeev Batra, John G. Myers
4th ed. - Englewood Cliffs, N.J. : Prentice Hall International , 1992
図書
Creative advertising : theory and practice / Sandra E. Moriarty
Englewood Cliffs, N.J. : Prentice-Hall , c1986
Contemporary advertising / Courtland L. Bovée, William F. Arens
3rd ed. - Homewood, Ill. : Irwin , 1989. - (The Irwin series in marketing)
Is there any hope for advertising? / Howard Luck Gossage ; edited by Kim Rotzoll, Jarlath Graham, and Barrows Mussey
Urbana : University of Illinois Press , c1986
Guts : advertising from the inside out / John Lyons
New York, NY : American Management Association , 1987
Cases in advertising and promotion management / Charles H. Patti, John H. Murphy
est.. - New York : Wiley , c1983
Advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish.
New York : Oxford University Press , 1986. - (Wharton executive library)
How to make your advertising make money / John Caples
pbk.. - Englewood Cliffs, N.J. : Prentice-Hall , c1983. - (A Reward book)
Advertising and market power / William S. Comanor and Thomas A. Wilson
Cambridge, Mass. : Harvard University Press , c1974. - (Harvard economic studies ; v. 144)
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty
2nd ed. - Englewood Cliffs, N.J. : Prentice Hall , c1992