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該当件数:21件
Managing in the service economy / James L. Heskett
Boston, Mass. : Harvard Business School Press , 1986
図書
Managing the service economy : prospects and problems : essays commissioned for the inaugural conference of the Fishman-Davidson Center for the Study of the Service Sector, Wharton School, University of Pennsylvania / edited by Robert P. Inman
Cambridge [Cambridgeshire] ; New York : Cambridge University Press , 1985
The Emerging service economy / edited by Orio Giarini for the Services World Forum, Geneva
Oxford [Oxfordshire] ; New York : Pergamon Press , 1987
Service industries : a geographical appraisal / P.W. Daniels
London ; New York : Methuen , 1985
Developing new services / edited by William R. George, Claudia E. Marshall
pbk.. - Chicago, Ill. : American Marketing Association , c1984. - (Proceedings series / American Marketing Association)
: pbk. - Cambridge ; New York : Cambridge University Press , 1988, c1985
Strategic management and marketing in the service sector / by Christian Grönroos
Cambridge, Mass. : Marketing Science Institute , c1983. - (Report / Marketing Science Institute ; no. 83-104)
Service management : strategy and leadership in service businesses / Richard Normann
Chichester [West Sussex] ; New York : Wiley , c1984
Service management and marketing : managing the moments of truth in service competition / Christian Grönroos
Lexington, Mass. : Lexington Books , c1990. - (Issues in organization and management series)
Service management effectiveness : balancing strategy, organization and human resources, operations, and marketing / David E. Bowen, Richard B. Chase, Thomas G. Cummings, and associates
1st ed. - San Francisco : Jossey-Bass , 1990. - (The Jossey-Bass management series)
Service quality : multidisciplinary and multinational perspectives / edited by Stephen W. Brown ... [et al.]
Lexington, Mass. : Lexington Books , c1991. - (Issues in organization and management series)
Service management : strategy and leadership in service business / Richard Normann
2nd ed. - Chichester ; New York : Wiley , c1991
Managing services : marketing, operations, and human resources / [compiled by] Christopher H. Lovelock
2nd ed. - London : Prentice-Hall International , c1992
Services marketing : text and cases / Steve Baron and Kim Harris
: pbk,: hard. - Basingstoke, Hampshire : Macmillan , 1995. - (Macmillan business)
The marketing of services : a total approach to achieving competitive advantage / Ken Irons
: pbk.. - London ; New York : McGraw-Hill , c1997. - (McGraw-Hill marketing for professionals)
Add value to your service : the key to success / edited by Carol Surprenant
Chicago, Ill. : American Marketing Association , [1987]. - (Proceedings series / American Marketing Association)
Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
: pbk. - Chicago, IL : American Marketing Association , c1983. - (Proceedings series / American Marketing Association)
Big marketing ideas for small service businesses : how to successfully advertise, publicize, and maximize your business or professional practice / Marilyn and Tom Ross
Homewood, Ill. : Dow Jones-Irwin : Business one Irwin , c1990
Strategic service management : beyond the moment of truth / edited by Denis Boyle
: pbk. - Oxford, England ; New York : Pergamon Press , 1990. - (The best of long range planning ; no. 7)
Managing service industries : organizational practices in a postindustrial economy / Peter K. Mills
Cambridge, Mass. : Ballinger Pub. Co. , c1986
The service management course : cases and readings / W. Earl Sasser, Jr., Christopher W.L. Hart, James L. Heskett
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1991