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検索キーワード:(件名: #Marketing)
該当件数:86件
The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout
1st ed. - New York, NY : HarperBusiness , c1993
図書
Principles of marketing / Jay Diamond, Gerald Pintel
3rd ed.. - Englewood Cliffs, N.J. : Prentice-Hall , c1986
Marketing / James H. Myers
: est.. - New York : McGraw-Hill , c1986. - (McGraw-Hill series in marketing)
The marketing plan, how to prepare & implement it / William M. Luther
New York, N.Y. : AMACOM, American Management Associations , c1982
The marketing edge : making strategies work / Thomas V. Bonoma
New York : Free Press. - London : Collier Macmillan , c1985
Developing a winning marketing plan / William A. Cohen
New York : Wiley , c1987. - (Wiley series on business strategy / William A. Cohen, editor)
Fundamentals of modern marketing / Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni
4th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1985
Essentials of marketing / Joel R. Evans, Barry Berman
New York : Macmillan Pub. Co. - London : Collier Macmillan Publishers , c1984
Diagnostic marketing : finding and fixing critical problems / C. Davis Fogg
Reading, Mass. : Addison-Wesley , c1985
Essentials of marketing / Richard R. Still, Edward W. Cundiff
pbk.. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1986
The marketing problem solver / J. Donald Weinrauch
New York : Wiley , c1987. - (Wiley series on business strategy)
Introduction to marketing / Richard L. Lynch, Herbert L. Ross, Ralph D. Wray
New York : Gregg Division, McGraw-Hill , c1984. - (The Gregg/McGraw-Hill marketing series)
Modern marketing / Frank Jefkins
Plymouth : Macdonald and Evans , 1983. - (The M. & E. handbook series)
Marketing / G.B. Giles
: pbk. - 4th ed. - Plymouth : Macdonald and Evans , 1983. - (The M. & E. handbook series)
Principles of marketing / Philip Kotler
3rd ed. - Englewood Cliffs : Prentice-Hall. - London : Prentice-Hall International , c1986. - (The Prentice-Hall series in marketing)
Marketing : an introductory text / Michael J. Baker
pbk. - 4th ed. - London : Macmillan , 1985
Marketing strategy and management / Michael J. Baker
pbk. - London : Macmillan , 1985
Marketing today / Gordon Oliver
2nd ed. - Englewood Cliffs, N.J. ; London : Prentice-Hall International , c1986
Mini cases in marketing / Lester Massingham and Geoff Lancaster
London : Published on behalf of the Institute of Marketing [by] Heinemann Profession Publishing , 1990
The marketing of services / Donald W. Cowell
pbk.. - London : Heinemann , 1984
Services marketing : text, cases & readings / Christopher H. Lovelock
Englewood Cliffs, N.J. : Prentice-Hall , c1984. - (The Prentice-Hall series in marketing)
The Interface of marketing and strategy / edited by George Day, Barton Weitz, Robin Wensley
Greenwich, Conn. : JAI Press , c1990. - (Strategic management policy and planning ; v. 4)
Strategic marketing for not-for-profit organizations : program and resource development / Armand Lauffer
New York : Free Press. - London : Collier Macmillan , c1984
Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
:pbk. - Chicago, Ill. : American Marketing Association , c1985. - (Proceedings series / American Marketing Association)
The marketing renaissance / David E. Gumpert, editor
New York : Wiley , c1985. - (Harvard business review executive book series)
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen
4th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1991
Competitive marketing : a strategic approach / John O'Shaughnessy
pbk.. - 2nd ed. - Boston : Unwin Hyman , 1988
Marketing your consulting and professional services / Jeffrey P. Davidson and Richard A. Connor, Jr
New York : Wiley , 1985
Marketing professional services / Philip Kotler, Paul N. Bloom
Englewood Cliffs, NJ : Prentice-Hall , c1984
Marketing theory : distinguished contributions / Stephen W. Brown, Raymond P. Fisk, [editors]
New York : Wiley , c1984. - (Theories in marketing series)
Short marketing cases / Kenneth Simmonds
pbk.. - Deddington, Oxford : P. Allan , 1987
Basic marketing / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
4th Canadian ed.. - Homewood, IL : Irwin , 1986
Services marketing : text and cases / Steve Baron and Kim Harris
: pbk,: hard. - Basingstoke, Hampshire : Macmillan , 1995. - (Macmillan business)
The marketing of services : a total approach to achieving competitive advantage / Ken Irons
: pbk.. - London ; New York : McGraw-Hill , c1997. - (McGraw-Hill marketing for professionals)
The Economist pocket guide to marketing / Michael Thomas
pbk. - Oxford, OX, UK ; New York, NY, USA : B. Blackwell. - London : The Economist , 1986
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
2nd ed. - Homewood, IL. : Irwin , c1990. - (The Irwin series in marketing)
Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
: pbk. - Chicago, IL : American Marketing Association , c1983. - (Proceedings series / American Marketing Association)
Marketing tourism : a practical guide / Alan Jefferson and Leonard Lickorish
2nd ed. - Harlow : Longman , 1991
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson
Oxford [England] : Butterworth-Heinemann , 1992. - (The Marketing series ; . Student)
Prentice Hall's one-day MBA in marketing : a complete education for the busy professional / Michael Muckian
Paramus, N.J. : Prentice Hall Press , c2001
Marketing for financial services / William J. Winston, editor
New York : Haworth Press , c1986
Marketing simulation : analysis for decision making / Bob Brobst, Ronald F. Bush
pbk.. - 2nd ed. - New York : Harper & Row , c1983
Managing marketing : text, cases, and readings / Thomas V. Bonoma
Marketing government and social services / John L. Crompton, Charles W. Lamb, Jr
New York : Wiley , c1986. - (Wiley series on marketing management)
Marketing management technology as a social process / edited by George Fisk
New York : Praeger , 1986
Strategic marketing and management / edited by Howard Thomas and David Gardner
Chichester [West Sussex] ; New York : Wiley , c1985
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond
: pbk. - Englewood Cliffs, N.J. : Prentice-Hall , c1979
Big marketing ideas for small service businesses : how to successfully advertise, publicize, and maximize your business or professional practice / Marilyn and Tom Ross
Homewood, Ill. : Dow Jones-Irwin : Business one Irwin , c1990
Expert systems for scanner data environments : the marketing workbench laboratory experience / John M. McCann, John P. Gallagher
Boston : Kluwer Academic Publishers , c1990. - (International series in quantitative marketing)
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear
4th ed. - Plano, Tex. : Business Publications , 1988
Marketing strategy and plans / David J. Luck, O.C. Ferrell
2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1985
Marketing decision models / edited by Randall L. Schultz, Andris A. Zoltners
New York : North Holland , c1981
Marketing in travel and tourism / Victor T.C. Middleton
Oxford : Heinemann Professional Pub. , 1988
Developing new services / edited by William R. George, Claudia E. Marshall
pbk.. - Chicago, Ill. : American Marketing Association , c1984. - (Proceedings series / American Marketing Association)
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle
Englewood Cliffs, N.J. : Prentice Hall , c1987. - (The Prentice-Hall series in marketing / Philip Kotler, series editor)
Statistics for marketing / Leslie W. Rodger
pbk.. - London ; New York : McGraw-Hill , c1984. - (The McGraw-Hill marketing series)
Systematic new product development / Gordon Douglas, Philip Kemp, and Jeremy Cook
2nd ed. - Aldershot, Hants, England : Gower , 1983
Service management and marketing : managing the moments of truth in service competition / Christian Grönroos
Lexington, Mass. : Lexington Books , c1990. - (Issues in organization and management series)
The Portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna
New York : Wiley , c1990
Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr
4th ed. - Homewood, Ill. : R.D. Irwin , 1984. - (The Irwin series in marketing)
Strategic marketing / John F. Cady, Robert D. Buzzell
Boston : Little, Brown , c1986
Marketing successes, historical to present day : what we can learn / Robert F. Hartley
pbk.. - New York : J. Wiley , c1985
Marketing with seminars and newsletters / Herman Holtz
Westport, Conn. : Quorum Books , c1986
International marketing and purchasing of industrial goods : an interaction approach / by IMP Project Group ; editor, Håkan Håkansson
est.. - Chichester ; New York : Wiley , c1982
Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler
New York : Harper & Row , c1983
Marketing management cases : planning and executing marketing strategy / William M. Weilbacher
: pbk. - 4th ed. - New York : Macmillan. - London : Collier Macmillan , c1986
The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak
: U.S,: U.K. - Englewood Cliffs, N.J. ; London : Prentice-Hall , c1986
The naked market : marketing methods for the 80s / Robert Heller
: pbk. - London : Sidgwick & Jackson , 1985
Marketing planning models / edited by A.A. Zoltners
Amsterdam ; New York : North-Holland Pub. Co.. - New York, NY : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co. , 1982. - (TIMS studies in the management sciences ; v. 18)
Marketing for the small business / Derek Waterworth
: pbk. - Basingstoke : Macmillan Education , 1987. - (Macmillan small business series)
Marketing organisation : an analysis of information processing, power, and politics / Nigel Piercy
London : Allen & Unwin , 1985
Marketing of services / [edited by] James H. Donnelly, William R. George
Chicago, Ill. : American Marketing Association , c1981. - (Proceedings series / American Marketing Association)
Add value to your service : the key to success / edited by Carol Surprenant
Chicago, Ill. : American Marketing Association , [1987]. - (Proceedings series / American Marketing Association)
Branding : a key marketing tool / edited by John M. Murphy
2nd ed. - Basingstoke, Hampshire : Macmillan , 1992
Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1991
Marketing of agricultural products / Richard L. Kohls, Joseph N. Uhl
6th ed. - New York : Macmillan. - London : Collier Macmillan , c1985
Competitive marketing strategy / John A. Czepiel
: pbk. - Englewood Cliffs, N.J. : Prentice-Hall International , c1992. - (The Prentice-Hall series in marketing)
Marketing by agreement : a cross-cultural approach to business negotiations / J.B. McCall and M.B. Warrington
Chichester [West Sussex] ; New York : Wiley , c1984
Technological and market innovation : strategies for product and company development / Harry Nyström
: pbk. - Chichester, West Sussex, England ; New York : J. Wiley , c1990
Marketing legal services / edited by S.C. Silkin
pbk.. - London : Waterlow Publishers , 1984
New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas
New York : J. Wiley , c1995. - (New directions in business)
Innovation diffusion models of new product acceptance / edited by Vijay Mahajan, Yoram Wind
Cambridge, Mass. : Ballinger , 1986. - (Series on econometrics and management sciences ; v. 5)
Marketing education / Lynton Gray
:pbk. - Milton Keynes [England] ; Philadelphia : Open University Press , 1991
Exporting computer software to the USA : an analysis of experience
Manchester : National Computing Centre , 1986
Legal aspects of marketing strategy : antitrust and consumer protection issues / Louis W. Stern, Thomas L. Eovaldi
Englewood Cliffs, N.J. : Prentice-Hall , c1984. - (The Prentice-Hall series in marketing). - (Prentice-Hall international series in management)
International business in the Middle East / editor, Erdener Kaynak
: us,: gw. - Berlin : Walter de Gruyter , 1986, c1985. - (De Gruyter studies in organization ; 5)