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検索キーワード:(件名: #New Products)
該当件数:8件
New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas
New York : J. Wiley , c1995. - (New directions in business)
図書
Systematic new product development / Gordon Douglas, Philip Kemp, and Jeremy Cook
2nd ed. - Aldershot, Hants, England : Gower , 1983
Integrating design and manufacturing for competitive advantage / edited by Gerald I. Susman
New York : Oxford University Press , 1992
Design and marketing of new products / Glen L. Urban, John R. Hauser
Englewood Cliffs, N.J. : Prentice-Hall , c1980. - (The Prentice-Hall series in marketing)
Decision criteria for new product acceptance and success : the role of trade buyers / Edward W. McLaughlin and Vithala R. Rao
New York : Quorum Books , 1991
Designers : the key to successful product development / Eckart Frankenberger, Petra Badke-Schaub and Herbert Birkhofer (eds)
London ; Tokyo : Springer , c1998
Innovation diffusion models of new product acceptance / edited by Vijay Mahajan, Yoram Wind
Cambridge, Mass. : Ballinger , 1986. - (Series on econometrics and management sciences ; v. 5)
Innovation : breakthrough thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid / edited by Rosabeth Moss Kanter, John Kao, and Fred Wiersema ; [foreword by Tom Peters]
1st ed. - New York : HarperBusiness , c1997. - (BusinessMasters series)