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検索キーワード：(件名: #Service industries)
該当件数:33件
The Emerging service economy / edited by Orio Giarini for the Services World Forum, Geneva
Oxford [Oxfordshire] ; New York : Pergamon Press , 1987
図書
Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
: pbk. - Chicago, IL : American Marketing Association , c1983. - (Proceedings series / American Marketing Association)
Service industries : a geographical appraisal / P.W. Daniels
London ; New York : Methuen , 1985
United States service industries handbook / edited by Wray O. Candilis ; foreword by William Proxmire
alk. paper. - New York : Praeger , 1988
Service management effectiveness : balancing strategy, organization and human resources, operations, and marketing / David E. Bowen, Richard B. Chase, Thomas G. Cummings, and associates
1st ed. - San Francisco : Jossey-Bass , 1990. - (The Jossey-Bass management series)
Service management : strategy and leadership in service business / Richard Normann
2nd ed. - Chichester ; New York : Wiley , c1991
Managing services : marketing, operations, and human resources / [compiled by] Christopher H. Lovelock
2nd ed. - London : Prentice-Hall International , c1992
Services marketing : text and cases / Steve Baron and Kim Harris
: pbk,: hard. - Basingstoke, Hampshire : Macmillan , 1995. - (Macmillan business)
The marketing of services : a total approach to achieving competitive advantage / Ken Irons
: pbk.. - London ; New York : McGraw-Hill , c1997. - (McGraw-Hill marketing for professionals)
Managing in the service economy / James L. Heskett
Boston, Mass. : Harvard Business School Press , 1986
Strategic management and marketing in the service sector / by Christian Grönroos
Cambridge, Mass. : Marketing Science Institute , c1983. - (Report / Marketing Science Institute ; no. 83-104)
Service management : strategy and leadership in service businesses / Richard Normann
Chichester [West Sussex] ; New York : Wiley , c1984
Managing service industries : organizational practices in a postindustrial economy / Peter K. Mills
Cambridge, Mass. : Ballinger Pub. Co. , c1986
Managing the service economy : prospects and problems : essays commissioned for the inaugural conference of the Fishman-Davidson Center for the Study of the Service Sector, Wharton School, University of Pennsylvania / edited by Robert P. Inman
: pbk. - Cambridge ; New York : Cambridge University Press , 1988, c1985
Cambridge [Cambridgeshire] ; New York : Cambridge University Press , 1985
Marketing of services / [edited by] James H. Donnelly, William R. George
Chicago, Ill. : American Marketing Association , c1981. - (Proceedings series / American Marketing Association)
Add value to your service : the key to success / edited by Carol Surprenant
Chicago, Ill. : American Marketing Association , [1987]. - (Proceedings series / American Marketing Association)
Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
:pbk. - Chicago, Ill. : American Marketing Association , c1985. - (Proceedings series / American Marketing Association)
Strategic service management : beyond the moment of truth / edited by Denis Boyle
: pbk. - Oxford, England ; New York : Pergamon Press , 1990. - (The best of long range planning ; no. 7)
Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1991
Developing new services / edited by William R. George, Claudia E. Marshall
pbk.. - Chicago, Ill. : American Marketing Association , c1984. - (Proceedings series / American Marketing Association)
The marketing of services / Donald W. Cowell
pbk.. - London : Heinemann , 1984
Output measurement in the service sectors / edited by Zvi Griliches ; with the assistance of Ernst R. Berndt, Timothy F. Bresnahan, and Marilyn E. Manser
Chicago : University of Chicago Press , c1992. - (Studies in income and wealth ; v. 56)
Services marketing : text, cases & readings / Christopher H. Lovelock
Englewood Cliffs, N.J. : Prentice-Hall , c1984. - (The Prentice-Hall series in marketing)
Service management and marketing : managing the moments of truth in service competition / Christian Grönroos
Lexington, Mass. : Lexington Books , c1990. - (Issues in organization and management series)
Service quality : multidisciplinary and multinational perspectives / edited by Stephen W. Brown ... [et al.]
Lexington, Mass. : Lexington Books , c1991. - (Issues in organization and management series)
The service management course : cases and readings / W. Earl Sasser, Jr., Christopher W.L. Hart, James L. Heskett
The Journal of services marketing
Vol. 1, no. 1 (summer 1987)-. - Santa Barbara, Calif. : Journal of Services Marketing , c1987-
雑誌
Service operations management / Robert G. Murdick, Barry Render, Roberta S. Russell
Boston : Allyn and Bacon , c1990
The service focus : developing winning game plans for service companies / John C. Shaw
Homewood, Ill. : Dow Jones-Irwin , c1990
Understanding the service economy : employment, productivity, location / Thomas M. Stanback, Jr. ; with a foreword by Eli Ginzberg
Baltimore : Johns Hopkins University Press , c1979. - (Policy studies in employment and welfare ; no. 35)
Operations management in service industries and the public sector : text and cases / Christopher Voss ... [et al.]
: pbk. - Chichester ; New York : Wiley , c1985
Big marketing ideas for small service businesses : how to successfully advertise, publicize, and maximize your business or professional practice / Marilyn and Tom Ross
Homewood, Ill. : Dow Jones-Irwin : Business one Irwin , c1990
