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検索キーワード：(件名: Marketing Management)
該当件数:32件
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson
Oxford [England] : Butterworth-Heinemann , 1992. - (The Marketing series ; . Student)
図書
Prentice Hall's one-day MBA in marketing : a complete education for the busy professional / Michael Muckian
Paramus, N.J. : Prentice Hall Press , c2001
Competitive marketing : a strategic approach / John O'Shaughnessy
pbk.. - 2nd ed. - Boston : Unwin Hyman , 1988
Basic marketing / E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
4th Canadian ed.. - Homewood, IL : Irwin , 1986
Brand management : planning and control / J.R. Bureau
: hbk,: pbk. - London : Macmillan , 1981. - (Macmillan studies in marketing management)
The Interface of marketing and strategy / edited by George Day, Barton Weitz, Robin Wensley
Greenwich, Conn. : JAI Press , c1990. - (Strategic management policy and planning ; v. 4)
Elements of export marketing and management / Alan E. Branch
pbk.,hard. - London ; New York : Chapman and Hall , 1984
Management in marketing channels / Louis W. Stern, Adel I. El-Ansary, James R. Brown
:pbk.. - Englewood Cliffs, N.J. : Prentice Hall , c1989
International marketing / Vern Terpstra, Ravi Sarathy
6th ed. - Chicago : Dryden Press , c1994. - (The Dryden Press series in marketing)
Multinational marketing management / Warren J. Keegan
3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1984. - (The Prentice-Hall series in marketing). - (Prentice-Hall international series in management)
Marketing organisation : an analysis of information processing, power, and politics / Nigel Piercy
London : Allen & Unwin , 1985
Managing marketing : text, cases, and readings / Thomas V. Bonoma
New York : Free Press. - London : Collier Macmillan , c1984
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond
: pbk. - Englewood Cliffs, N.J. : Prentice-Hall , c1979
Rethinking business to business marketing / Paul Sherlock ; foreword by Tom Peters
New York : Free Press. - Toronto : Collier Macmillan Canada. - New York : Maxwell Macmillan International , c1991
Strategic marketing and management / edited by Howard Thomas and David Gardner
Chichester [West Sussex] ; New York : Wiley , c1985
Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr
4th ed. - Homewood, Ill. : R.D. Irwin , 1984. - (The Irwin series in marketing)
Marketing management cases : planning and executing marketing strategy / William M. Weilbacher
: pbk. - 4th ed. - New York : Macmillan. - London : Collier Macmillan , c1986
Marketing simulation : analysis for decision making / Bob Brobst, Ronald F. Bush
pbk.. - 2nd ed. - New York : Harper & Row , c1983
The Portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna
New York : Wiley , c1990
The naked market : marketing methods for the 80s / Robert Heller
: pbk. - London : Sidgwick & Jackson , 1985
Global marketing management / Warren J. Keegan
4th ed., International ed.. - Englewood Cliffs, N.J. : Prentice Hall , c1989. - (The Prentice-Hall series in marketing)
Marketing government and social services / John L. Crompton, Charles W. Lamb, Jr
New York : Wiley , c1986. - (Wiley series on marketing management)
Global marketing management : a strategic perspective / Brian Toyne, Peter G.P. Walters
Boston : Allyn and Bacon , c1989
Marketing strategy and plans / David J. Luck, O.C. Ferrell
2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1985
Marketing management technology as a social process / edited by George Fisk
New York : Praeger , 1986
Technological and market innovation : strategies for product and company development / Harry Nyström
: pbk. - Chichester, West Sussex, England ; New York : J. Wiley , c1990
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear
4th ed. - Plano, Tex. : Business Publications , 1988
Marketing decision models / edited by Randall L. Schultz, Andris A. Zoltners
New York : North Holland , c1981
Competitive marketing strategy / John A. Czepiel
: pbk. - Englewood Cliffs, N.J. : Prentice-Hall International , c1992. - (The Prentice-Hall series in marketing)
Marketing planning models / edited by A.A. Zoltners
Amsterdam ; New York : North-Holland Pub. Co.. - New York, NY : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co. , 1982. - (TIMS studies in the management sciences ; v. 18)
New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas
New York : J. Wiley , c1995. - (New directions in business)
International business in the Middle East / editor, Erdener Kaynak
: us,: gw. - Berlin : Walter de Gruyter , 1986, c1985. - (De Gruyter studies in organization ; 5)
