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検索キーワード:(件名: Service industries Marketing)
該当件数:12件
Services marketing : text and cases / Steve Baron and Kim Harris
: pbk,: hard. - Basingstoke, Hampshire : Macmillan , 1995. - (Macmillan business)
図書
The marketing of services : a total approach to achieving competitive advantage / Ken Irons
: pbk.. - London ; New York : McGraw-Hill , c1997. - (McGraw-Hill marketing for professionals)
Emerging perspectives on services marketing / edited by Leonard L. Berry, G. Lynn Shostack, Gregory D. Upah
: pbk. - Chicago, IL : American Marketing Association , c1983. - (Proceedings series / American Marketing Association)
Service management and marketing : managing the moments of truth in service competition / Christian Grönroos
Lexington, Mass. : Lexington Books , c1990. - (Issues in organization and management series)
Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1991
The marketing of services / Donald W. Cowell
pbk.. - London : Heinemann , 1984
Services marketing : text, cases & readings / Christopher H. Lovelock
Englewood Cliffs, N.J. : Prentice-Hall , c1984. - (The Prentice-Hall series in marketing)
Services marketing in a changing environment / edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml
:pbk. - Chicago, Ill. : American Marketing Association , c1985. - (Proceedings series / American Marketing Association)
Developing new services / edited by William R. George, Claudia E. Marshall
pbk.. - Chicago, Ill. : American Marketing Association , c1984. - (Proceedings series / American Marketing Association)
Marketing of services / [edited by] James H. Donnelly, William R. George
Chicago, Ill. : American Marketing Association , c1981. - (Proceedings series / American Marketing Association)
Add value to your service : the key to success / edited by Carol Surprenant
Chicago, Ill. : American Marketing Association , [1987]. - (Proceedings series / American Marketing Association)
Big marketing ideas for small service businesses : how to successfully advertise, publicize, and maximize your business or professional practice / Marilyn and Tom Ross
Homewood, Ill. : Dow Jones-Irwin : Business one Irwin , c1990